Guided by sustainability, we, at CVC Corp, and all the brands that are part of the largest leisure and tourism company in Latin America, have reinvented the way we think about our work. We want +. And so, we created REprograma, a platform with bold and innovative strategic actions for our business and the entire value chain of the industry.
Following strategic guidelines focused on these 4 “RE’s”, which permeate the entire tourism ecosystem with respect, kindness, information and consistency, we will continue making the dream trip of thousands of Brazilians, only in a more sustainable way, in a long journey that starts now and will be permanent. The operating platform involves REthinking, REflecting and REadjusting processes and concepts over time, end-to-end, from origin to destination.
For CVC Corp, every trip is guided by sustainability, we, at CVC Corp, and all the brands that are part of the largest leisure and tourism company in Latin America, have reinvented the way we think about our work. We want +. And so, we created REprograma, a platform with bold and innovative strategic actions for our business and the entire value chain of the industry.
With a view to the future and to transform the traveler’s journey into a legacy with positive impacts and contribute to the sustainability of each tourist destination, REprograma is based on 4 areas of action: Reduce Footprint + Respect Diversity + Regenerate Destinations and Communities + Re-educate Audiences
Following strategic guidelines focused on these 4 “RE’s”, which permeate the entire tourism ecosystem with respect, kindness, information and consistency, we will continue making the dream trip of thousands of Brazilians, only in a more sustainable way, in a long journey that starts now and will be permanent. The operating platform involves REthinking, REflecting and REadjusting processes and concepts over time, end-to-end, from origin to destination.
For CVC Corp, every trip is an opportunity that will lead us to the same destination: preserving the future for the next generations.
Every important change begins with the act of Reviewing, Rethinking, Recreating, Reinventing “Re” means “again”. It also means “new”. There are many new topics in tourism.
Sustainability is the most challenging of them.
And for a very simple reason: people no longer want to travel, leaving a trail of environmental and social footprints in travel, accommodation and destination communities.
They want a new way of doing tourism, more conscious, more respectful of people and the environment. They want to go further without moving away from their ethical values and human commitments. They aspire to dream, discover, conquer and, at the same time, improve the world. We at CVC Corp want exactly the same.
CVC Corp is aware of its responsibility and its influencing role to generate positive impacts on the environment and society, joining forces with the entire ecosystem. In honor of its mission, the company and its brands, in May 2021, made a public commitment to an important sustainability agenda by 2030, together with the Brazil Network of the UN Global Compact.
The Global Compact is a call for companies around the world to align their strategies and operations and jointly address sustainability challenges. It is now the largest initiative on the planet, with more than 160 countries involved. The trip is long and the route is not easy but, to get there, we count on the actions of the REprograma.
Meet the Global Compact
Diversity is everywhere and tourism is plural. Welcoming and valuing the multiculturalism and heritage of the destinations is naturally in the sector’s DNA and this thought has to be both in the luggage of the tourist who is going to visit and in the destination that will receive him.
Based on the development of new socio-environmental criteria for products and services, CVC Corp seeks to promote conscious travel, from point to point, improving the use of natural resources, reducing pollution, waste and waste and reducing the carbon footprint.
To positively impact tourism ecosystems, it is necessary to respect, value, conserve and regenerate the biodiversity of each destination. With this footprint, CVC Corp will contribute to the economic development of communities, through a focus on local vocation and the appreciation of prosperous, fair and decent relationships with them.
We contribute to FORMAL AND INFORMAL education and awareness of our audiences by disseminating our commitments and good practices in sustainable tourism in a transparent, appropriate and empathetic manner.
